OOYA is a pedestrian wayfinding system proposed to be implemented in the Greater Toronto Area. Its purpose is to attract locals and visitors to shopping while supporting the sustainable practice and talent in Toronto. The navigation system will appeal to people that want to purchase good design with environmental consciousness.



The system draws attention to local design that does not need to travel a distance, organic, biodegradable and vegan fashion, vintage wear as well as unique handmade items in Toronto.